Twitter is looking for new CEO – Management Journal

Your CEO Dick Costolo resigned amid problems the technology company to enhance the growth of their users .

(Reuters) ad Twitter that Dick Costolo will leave his post as president Executive on 1 July received long applause, but offered few clues on how the company will face his biggest problem. user growth

Investors expressed optimism Friday that pushed stocks higher of the company to 1.4 in the first trading day.

However, analysts pointed out that Twitter faces an uncertain future if it can not reverse the slowdown in growth of users with new tools to help you capture a larger share of digital advertising market rivals like Facebook Inc.

Even now, with 300 million users, Twitter could become a coveted takeover target, some analysts said, and Google Inc would probably be the company . more interested

[Read also: Twitter make changes that benefit companies]

The current market value of Twitter is about 23,500 million, suggesting that a supply should be around 30,000 million dollars.

But, for now, the main concern of investors is the lack of clarity on the prospects of the company, they commented analysts at Macquarie Research.

“We believe there is limited visibility of the potential of TWTR , a limited understanding of the catalysts for fundamental improvements, there are no expectations of a change in strategy, few reasons to think that finances again accelerated (short-term), as well as limited for recovery support, “the analysts wrote.

” We agree that TWTR has not reached its full potential and that a new CEO might help, but it is unclear whether the company can achieve their potential based on its current strategy and track record, “he said.

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Twitter had in 2014 a market share of 1.6% of digital advertising market in the United States, valued at 50,700 million dollars, compared with 10.4 percent of Facebook, according to research firm eMarketer .

The founder of Twitter , Jack Dorsey, will take over as interim CEO, although many believe could permanently regain the post he lost in 2008.

Other possible candidates, according to SunTrust Robinson Humphrey, is the former CEO of Yahoo Inc Ross Levinsohn; Mike McCue, CEO of Flipboard; Instagram founder Kevin Systrom; and Evan Williams, chief executive of the web of blogs Medium and co-founder of Twitter.