The challenge of Samsung, to convince their customers that it is still a reliable trademark – Expansion MX

(CNNMoney) –

The humiliation continues for Samsung.

The phone maker largest the world has become the butt of jokes in the television programs of the united States and on the social networks by the tendency of some Galaxy Note 7 to catch fire.

"This gives new meaning to the phrase 'my phone is burning'," joked Stephen Colbert on the Late Show last month.

The lack of effectiveness of Samsung to address the long crisis that has lasted for weeks has eroded the trust in one of the biggest brands in the world.

The company, based in South Korea tried to prevent the pollution of their other models of mobile phones, announcing this Tuesday that it will stop manufacturing the Note 7. But you still have not explained why some of your devices are still exploding.

"honesty and transparency are needed to repair the damage to the image of the brand," said TuanAnh Nguyen, an analyst at researcher Canalys. "If you don’t do is create long-term impact on its other product lines".

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in the meantime, people are still making fun of Samsung and its Note 7 on the social networks. The comments of the last few weeks include pictures of the phone in a bucket of ice, or that of a man in a suit to turn off pumps handling the phone and even being thrown like a grenade.

users have also ridiculed the management of the crisis for Samsung, which already has cost the company millions of dollars.

Some experts believe that Samsung has not communicated well with their customers.

"The way Samsung has handled the crisis has been very confusing," said Bryan Ma, vice president of product research company IDC.

"they say They are worried about their users, but it (the crisis) has been handled in a way very corporate. Samsung really need to show that you care about your customers and you need to put a human face behind, as when Tim Cook apologized for when Apple had problems," added Ma.

Samsung has had past experiences in order to overcome deficiencies.

In 1995, the company’s chairman Lee Sun-hee ordered the massive burning of products that he considered to be of poor quality and defective, highlighting the message that the first thing is the quality.

A similar message needs to be sent at this moment, though perhaps without the fire.

This year, Samsung was located in the position 11 of the most valuable brands according to the u.s. magazine Forbes. The company is most recognized in South Korea, and some customers say that they will continue buying their phones out of loyalty, despite the flaws in Note 7.

The biggest challenge for Samsung is to convince their customers from all over the world that you can still be a reliable trademark after he replaced the phone potentially dangerous with another potentially dangerous.

Samsung has the opportunity to do so with its next model of the S series, which is expected to be launched in early 2017.

Experts believe that Samsung must prioritize the reliability on the striking features, as the Note 7 the had in abundance.

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