Twitter Inc introduced a major change in its platform on Wednesday, announcing that it will change the way tweets are on the page, customizing them for each user, rather than show them evenly in chronological order reverse.
the reformulation of the “timeline” of Twitter name which receives start- page is also designed to attract more advertising, giving more importance to the tweets advertisers pay for promotional products.
the change comes just hours before Twitter report results for the fourth quarter to investors, who have been pushing the company to increase user growth and advertising revenue by making the product easier to use.
the information that Twitter might be changing the homepage emerged the last week, prompting the cries of users who posted messages with the “hashtag” #RIPTwitter. In his view, to use a personalized home page, or algorithmic -similar to Facebook- news, Twitter lose one of its key features.
It is expected that the tweets decision that paid by advertisers appear higher on the homepage of users increase their impact and reach Twitter . However, users may choose not to participate in the new algorithmic home page.
In testing the new system, Twitter he said in a blog user interaction increased with ads and tweets about live events. Advertisers had complained that their messages were lost in the traditional “timeline” in reverse chronological order.
When users open your home page, you will see several tweets of the last hours, with which Twitter believes that the individual is more likely to interact. Below, you will see the traditional page reverse chronological start
. Source: Reuters
Read about TWITTER …
No comments:
Post a Comment