Facebook has announced that nine media, including The New York Times and The Guardian, begin to publish some of its content directly on the social network.
In this way you will not need to leave Facebook to access them.
The company founded by Mark Zuckerberg has today launched “Instant Articles”, its draft articles provide media not through links, as before, but staying the contents of the social network itself.
The vice president of alliances with Media Facebook, Justin Osofsky , explained to EFE that the discovery of the social network news is “the worst experience that exists in the wall” and the reason for this publishing movement.
“As more people access from mobile, we observed that the experience of opening an item needs much improvement is particularly slow: it takes more than eight seconds on average to load an article on the phone,” he Added responsible for Instant Articles, Michael Reckhow .
Reckhow has ensured that the charging time of the information published directly to Facebook by Instant Articles will be ten times less.
The New York Times , The Atlantic , NBC News , Buzzfeed , National Geographic and European The Guardian , BBC News , Der Spiegel and Bild are the first means will use the tool. The five US media are opening today with Instant Articles, each with a piece. In coming weeks, it indicated Osofsky, start using the tool for direct posting on Facebook by other means.
“The goal is to have the built tool for any medium to use and are doing to be included easily workflows and existing content systems “, has held the vice
Instant Article is a feature designed for mobile. The items distributed directly by means Facebook will be visible in the Wall users of the mobile application -for the moment only iPhone-, while the desktop will continue to operate the system links leading to the original web pages of the media.
Facebook has worked with publishers of information cited to design publishing tool: the pieces that are distributed by Facebook have a social network optimized for the format and be personalized both in composition and design
The information, that is. They deployed after clicking on them, they can include photos, videos, photo galleries, audio, computer graphics and other embedded elements (such as tweets, Youtube videos or photos of Instagram). And they can be shared and discussed separately.
Osofsky has clarified that the information hosted on Facebook will not be exclusive, but may also be in the original web of the media if they so deciden- with traditional look.
The manager has stressed that participation in this initiative is optional, publishers have complete control over what they publish and that those not wishing to be using Instant Articles still have the option to share links of its information. Since Facebook has stressed that the initiative will offer the media “opportunities to monetize” its contents.
There have been several occasions in which the CEO of Facebook, Mark Zuckerberg He said that conceives social network as a personalized newspaper.
The US company has become an important source of traffic for the media in recent times, but with this move that traffic will remain ” at home “.
Now information publishers have to check if the value of post directly to Facebook offset sagging those visits their websites.
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