Both brands have achieved great notoriety with this action of cross marketing in which Lego has created a version of the Tower Bridge of London of 13 meters of height for the launch of the new version of its model Discovery. The structure has managed to secure the World record.
The massive construction of blocks of plastic unveiled in Warwickshire, in the Uk, is now the largest sculpture of Lego created, with the incredible number of 5.805.846 individual parts, which leaves far behind the previous structure that was a little over 470,000 pieces of the famous brand.
For its creation required more than a year and if you put all the pieces in line, they could cover the distance between the Tower Bridge in London and the city of Paris.
In the event of the filing of this structure and the new model of Land Rover, the olympic gold medalist Sir Ben Ainslie was in charge of driving the SUV in the water, under the bridge of Lego, while it showed a boat, Land Rover built BAR with 186.500 blocks, and that is related to the challenge that the mark has been raised for the America’s cup next year.
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