Samsung does not come out of the crisis caused by the exploding batteries – Ourplanet.hn

united States
The crisis is still hovering around the south Korean company Samsung Electronics, on Monday announced an “adjustment of production volumes” of your phone Galaxy Note 7, called to review due to risk of explosion.

The first manufacturer in the world of ‘smartphones’ pass through hard times since the 2 of September, a few weeks after the widely-anticipated launch of the Galaxy Note 7, to suspend the sales of this “phablet” (hybrid of phone and tablet) and call you to review 2.5 million units sold in ten countries after it was discovered that, in some cases, the defective batteries could explode.

The operation seemed to be successful until new incidents were detected in devices Galaxy Note 7 that had already been replaced.

on Sunday, the giant u.s. telecom AT&T and its competitor, German T-Mobile announced that they ceased operations with the Galaxy Note 7 pending further investigations.

AT&T is the third largest customer of Samsung, and T-Mobile, the fourth.

This meant that the action of Samsung were to lose this Monday up to 4% on the stock exchange of Seoul, although he finished the session with a setback of 1,52%.

in Addition, according to the agency Yonhap, citing as a source the manager of a provider of the giant south Korean, Samsung have temporarily suspended the production of the Galaxy Note 7

This decision was taken in coordination with the authorities of consumer protection in South Korea, the united States and China, said the source who required anonymity to the agency Yonhap.

But Samsung tried this Monday afternoon to clarify the situation.

- The humiliation supreme -
“we’re trying to adjust the volumes of production to improve quality control and to allow more in-depth investigations after the recent explosions of the Galaxy Note 7,” said the group in a statement.

The images of phones charred have flooded social networks around the world in the last few weeks, a humiliation supreme for a group that prides himself on being the champion of innovation and quality.

And the repeated incidents in appliances already replaced has further aggravated the situation of Samsung.

The crisis comes at a time that it could not be worse. After the exceptional years of 2012-2013, Samsung started to suffer the competition of the american Apple for the high end and the chinese groups for the low-range.

And the group from south korea had this model to sustain its growth until the end of the year, in an increasingly competitive market.

The analysts believe that the cost of this recall ranges between 1,000 and 2,000 million dollars.

“It’s again something very serious,” said S. R. Kwon, an analyst at Dongbu Securities. “Could you get to remove the Note 7 of the market. The most upsetting thing is that things not remain there.”

“This is going to damage the brand image of Samsung and penalize the sales of other Galaxy smartphones”, it predicted.

The controversy of the Note 7 also occurs at a critical time for the group, now in full transition generational in their direction.

however, despite this crisis, Samsung Electronics bet on Friday on a rise of its operating profit in the third quarter exceeding analysts ‘ expectations.