Tuesday, July 28, 2015

Motorola, in a ‘price war’ against the iPhone 6 – FORTUNE

MEXICO CITY (CNNExpansión) – No “empty your wallet” and a good user experience in terms of functions and performance is the promise behind the new smartphones Motorola, which promise to deliver similar functions and features to the Galaxy S6 or iPhone 6.

“People today have a relationship with your smart phone,” said general manager for Latin America North Motorola Mobility, Nino Castellotti. “However, in most cases users are not fully satisfied with their equipment.”

The battery, memory, performance and especially the price are some of the complaints of consumers, which Motorola claims to have solved models and Moto X Moto G Style and Play.

Motorola said it has placed equipment technology above 14,000 pesos in a phone that will sell for 3,699 pesos.

Just considering hardware features, the new Moto G is closely similar to the iPhone in June, only the latter is sold in at least 11,999 pesos.

The Motorola device includes a rear camera of 13 megapixel (Mp) with dual LED flash and 5 MP front, five-inch HD screen, quad-core 1.4 GHz processor, 1GB RAM, battery 2470 milliamps (mAh), 4G LTE connectivity and the phone is submersible in one meter of water.

An iPhone 6 has an 8 MP camera with dual LED, Dual Core 1.4 GHz processor, 1GB RAM, 4.7-inch screen Retina HD display, 1810 mAh battery, 4G LTE connectivity.

The phone went on sale in more than 60 countries, including Mexico through Motorola’s online store, operators Movistar and Iusacell and retail chains like Best Buy and Walmart.

The new equipment will be unlocked for use with other carriers globally.

“We work for the user and we want the power to choose where you want to buy the equipment and where there are channels that are linked to an operator. But we also work with operators, “said Castellotti.

Motorola said its fast charge technology, TurboPower, is almost two times better than that incorporates Samsung Galaxy S6. .

Style Moto X has a 5.7 inch screen, finished in wood, leather or metal, 3GB of RAM, the new Qualcomm Snapdragon processor 808 1.8 GHz six-core and 32 and 64GB storage .

CNNExpansion

The new Moto X Style (left) and Moto X Play (right) Photo: Courtesy

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