Women over 35 are leaders in the use of video games and have exceeded the adolescent boy who, until now, was the profile of the major consumer of electronic entertainment products. As explained by the expert in this area Carlos Casado, “the target audience for video games is widespread. They are the games of mobile phones that have broken with the tradition that only young men play.”
Casado, director of the Master in Video Game Design International University of La Rioja (UNITE) and game designer, said that the change of profile is mainly due to the appearance of the figure of the “casual player” seeking “short bouts of entertainment, usually through the mobile phone.”
“When you say the word games the fastest image comes to mind is that of a console or a computer game, but in reality, are the games of mobile phones that have broken with the tradition that only young men play, “he underlined.
Their data indicate The number of women playing games, regardless of the medium they use, exceeds that of men by 5% and the average age is about 35 years, so away, so the original consumer teenage boy.
For him, “the video game market through the sweetest moment in its history, both in training and in consumption”, plus “has been a very positive development”.
“The target audience for video games is widespread, and is not intended as a way of abstracting socially,” said Casado, who said “has been democratized and now even the users themselves are able to convey their views to the community Players or suggest changes to the developers to apply “.
You have indicated that the increase in players has reported an annual economic growth to the global video game industry 20 percent.
It has also been referred to the game as “an artistic manifestation, because the creative process is comparable to the film or music,” referring to “come up with an original story and the universe that surrounds it, that does not make the consumer a passive spectator, but doers “.
Therefore, it is” a manifestation of progress within the art itself “, said the expert, who also alluded to the difficulties to enter the market games for his “strong competitiveness”.
This situation is because “every day a hundred games are published in the online stores for mobile” because “career professionals, senior people” are requested.
You have impacted the game design, “more than a job, it’s a hobby” because most of those engaged in it have programming skills, but is not required to apply to have that ” create a unique entertainment experience and devise all rules which must be subject “.
” It’s not just intellectual process but also of creativity, “said Casado, who has reported that” years ago there was no game designer as such and has always been a sought after figure, but his training used to be self-taught. “
However, he argued that the XXI century has succeeded, through a specific training, as which offers the UNITE, the figure of “a professional electronic entertainment that straddles scenarios artist, character and history and pure programmer”.
“appears” “Any fan electronic entertainment with creative qualities, organization, teamwork and intellectual curiosity can it be formed for game designer and part of the creative industry of the eighth art, “he said.
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