BERLIN. Watches and smartphones are called to be the stars of the show technology IFA 2015 Berlin (Germany), where it is expected that Sony will redefine its strategy on mobility, Samsung and Motorola teach their new circular watches and various devices give verve to Windows 10.
The business mobility, whether in the form of telephone or body device will reign in the IFA 2015 , which will be held from 4 to 9 September. This event will attend industry giants like Samsung, Sony, LG, Huawei and Asus.
The companies will be advanced to announce their exhibition schedule for new presentations that will take place on 2 and 3.
All eyes will be on Wednesday at Sony, which is expected to announce new smartphones Xperia Z, after a year without news for the high end.
The Japanese technology show then how it responds to the damage suffered by a “competitive”, “volatile” and “expensive” business, in the words of its CEO, Kazuo Hirai, who promised changes in the way of managing this division.
“Thus, the proposal to go to Berlin that Sony will largely depend on their survival in the phone market smart phones.
Meanwhile, smart watches make up the highlight of the menu that Samsung arrives on Thursday to Berlin, because this year the technology company has decided to advance to August presenting their phablets, a category that used to update each September in the IFA .
So with the Galaxy Note 5 S6 Edge + already disclosed, the punch line is in the hands of wearable technology: specifically, its first wristwatch circular expected to be equipped with the Tizen OS
. The press also expected to update its clock Motorola Moto 360, the first who dared to circular screen.
The strategy will focus LG, meanwhile, TVs .
is also expected to make an appearance in Berlin computers and tablets equipped with the newly released Windows 10.
The IFA is one of the most important technology events of the year, by the CES in Las Vegas and the Mobile World Congress in Barcelona.
Almost 1,600 companies will gather over 150,000 square meters in Berlin Expocenter City.
who will not be present in Berlin is Apple (which always announces new out of this type events), but its shadow will plan once again on the IFA because it has chosen September 9 to unveil its new creations in San Francisco (USA).
Although Sony, Samsung, Huawei, Asus, Motorola, Lenovo, Acer and LG are the ones that will grab media attention this week with its most innovative devices in the IFA products teach you ranging from washing machines to plug, to bulbs, geolocators, headphones, razors and cameras.
In the last edition, this event received 240,000 visitors, featured coverage more than 2,500 journalists and closed her trade agreements worth about 4,250 million euros, according to its organizers.
Source: EFE
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