The mobile phone, which already exceeded the range of one billion units sold worldwide, has become the center of our digital life. And his appearance was a revolution at the time. But we are now at a turning point where the most affordable models have shaken the market under the impetus of a more mature society that wants to be trendy without exceeding the threshold of 700 euros.
The paradox that the most advanced of the range, premium devices still sailing downwind occurs. There’s the, the latest of “smartphones” Apple iPhone 6, which claims to be the king of sales in Spain, over the sector, Samsung, which has managed to play its cards to pack all other big bands and formats. In the wake of the apple coexist different types of terminals, surprisingly, offered some below one hundred euros and more are riding between moderate and considered innovative.
Manufacturers have embraced the midrange strength in recent years. And possibly will go more in the following. “The price is a key factor when purchasing anything. And the experience of providing some terminals use not so dissimilar to the higher price. They are very similar, so users really struggle to find the reason why investing so much, “he told ABC Rodrigo del Prado, deputy general manager of BQ, Spanish manufacturer for several months last year placed the ‘smartphone “Aquaris E5 HD as the best selling on the open market. “Being a more mature market, you can get models with great experiences at reasonable costs.”
The battery
Besides the price, the battery life is one of the features most valued by the Spaniards when buying a mobile. According to GfK, the average expenditure in Spain at the time of purchase a “smartphone” is 276 euros, significantly lower than the 296 euros from the European average. It is further estimated that most Europeans will increase in the coming years its budget to 303 euros and the Spaniards reduced to 272 euros. It stood to reason that a business such as mobile telephony, which generates much excitement and money around, reach a point of straitjacket. Eventually, users would observe how the use they give to their phones does not require excessive spending, basically to send a few messages with “my” as WhatsApp. We were well in an increasingly long border in which they burst onto other brands.
The experts justify this trend towards lower prices, which began a couple of years ago, when operators subsidies ended, but believe that will continue in coming. “The market is evolving rapidly. The majority of consumers no longer have to spend 700 euros for access to a premium smartphone. We are seeing the explosion of new suppliers as BQ and Wiko that are bringing new phones with high end features, but at affordable prices. This is attracting many consumers who can not afford iPhones or do not see the need to spend so much money on a phone, “said Francisco Jeronimo, an analyst at market research firm IDC.
Paying for necessary
The consequence of all is the emergence of a scenario where the innovation curve of the most advanced terminals is not as pronounced compared to previous generations. “Most consumers know the use given to your phone and what they need. For most, the terminals of the new Chinese brands performed well those tasks we all do (surf the web, check email, Facebook and other basic applications and send messages). Why pay for something you do not need? “Acknowledges the expert.
Apple sells less mobile than their rivals but earns more
The arrival of the iPhone 6 to market in October was accompanied by record sales. A report from research firm Canaccord has revealed that 92% of the profits of the mobile phone in the first quarter of this year sector was for Apple, despite having placed less than 20% of terminals that are marketed globally. The previous year, the American company generated 65% of profits. In second place is Samsung, with 15% of market benefits. In Spain, the current terminal of the Cupertino firm sales leads, followed by several low-cost models of the Galaxy (Trend Plus, Young 2) series and S5 or A3.
— AVP
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