Image copyright YouTube
YouTube has launched its new platform aimed at gamers and so comes to compete with their larger rivals, and Twitch Daily Motion.
YouTube Gaming is a web site and an application dedicated to video games , with greater emphasis on live broadcasting.
A representative of the giant Shared video will told the BBC that the launch of this new platform seeks to end what he called the “fragmented experience” of gamers.
But experts say that this initiative YouTube is fighting against rivals like Twitch and Daily Motion.
Billions of hours
Video games YouTube represent a major sector.
Fans collectively spend billions of hours each month watching , he said the company.
The star of YouTube with more followers, known as Felix Kjellberg PewDiePie- is a game fan as well.
“ we wanted create a space where the gamer can do whatever you want “I director playground YouTube, Ryan Wyatt told the BBC.
” Today, the experience is fragmented. People go to different places to live content, and is directed to YouTube to view video on demand “, he said.
” There are fantastic players not even broadcast live and now have a chance. “
Competition
YouTube has faced strong competition from Twitch, owned by Amazon , which has become the platform of choice for amateurs who broadcast live.
Hundreds of thousands of people visit each day to look Twitch live with other fans while playing.
YouTube said has relaunched its live broadcast tool for application of games.
However, said he is subject to its standard rules of respect for copyright .
He explained that the management system of contents undertaking ended a live if caught third-party content, such as music.
“tensions have emerged on the issue of copyright on YouTube,” said Steve Bailey, videogame analyst IHS Technology company.
“But some game creators see YouTube as a PR opportunity and therefore the host”.
Extensive use
Wyatt said the new platform may have wider applications in the future .
“We have created a space live stream will benefit the entire YouTube, “he said.
” I can imagine sports events transmissions cooking classes or beauty. “
Video games are not the first activity YouTube special care.
The giant is testing a music service called Music Key and has also launched a content application cure for children in the United States.
“Video games are a very specialized area, but YouTube is a general site,” he said.
“With the establishment of a new platform you can adapt the content to the needs of players “he told the BBC analyst Steve Bailey.
” Competitors such as Daily Motion or YouTube Twitch continue to arise and have to keep up. “
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