Clocks and smartphones are called to be the stars of the show IFA technology Berlin, where Sony is expected to redefine its strategy on mobility, Samsung and Motorola teach their new round clocks and various devices give verve to Windows 10.
The business mobility, whether in the form of phone or device body, reign in the IFA to be held between 4 and 9 September, and will be attended industry giants like Samsung, Sony, LG, Huawei and Asus.
The companies will be advanced to announce their exhibition schedule for new presentations that will take place 2 and 3.
All eyes will be on Wednesday at Sony, which is expected to announce new smartphones Xperia Z after a year without news for the high end.
The Japanese technology show then how it responds to the damage suffered by a “competitive”, “volatile” and “expensive” business, in the words of its CEO, Kazuo Hirai, who promised changes how to manage this division.
“Thus, the proposal to go to Berlin that Sony will largely depend on their survival in the market for smart phones. Meanwhile, smart watches make up the highlight of the menu that Samsung arrives on Thursday to Berlin, because this year the technology company has decided to bring forward to August presenting their “phablets” a category that used to update each September . at IFA
So with the Galaxy Note 5 Edge S6 + and disclosed, the punch line is in the hands of wearable technology: specifically, its first watch wrist move which is expected to be equipped with Tizen operating system.
The press also expected to Motorola update your clock Moto 360, the first who dared to circular screen.
Motorola will have their news at a joint press conference with its parent company, Lenovo, who like Huawei, Asus or Acer make a hole to mobile devices.
The strategy of LG will focus, in turn, on TVs.
is also expected to make an appearance in Berlin PCs and tablets equipped with the newly released Windows 10.
The IFA is one of the most important technology events of the year, next to the Las Vegas CES and Mobile World Congress in Barcelona.
Nearly 600 thousand companies quoted across 150 thousand square meters in Berlin will Expocenter City.
Who will not be present in Berlin is Apple (which always announces new apart from these events), but its shadow will plan once again on the IFA because he has chosen the September 9 to unveil their new creations in San Francisco (USA).
Although Sony, Samsung, Huawei, Asus, Motorola, Lenovo, Acer and LG are the ones that will grab media attention this week with its most innovative devices in the IFA products ranging from washing machines to plug, to light bulbs, will be taught geolocators , headphones, razors and cameras.
In its last edition, this event received 240,000 visitors, featured coverage of more than 2000 journalists and 500 therein closed commercial agreements worth about 4 billion 250 million euros, according to its organizers
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