WhatsApp changes its privacy policy to allow companies to send messages to more than one billion users, which places the ownership of Facebook application on the way to generate income.
Change of policies -the first since Facebook acquired in early 2014 will allow companies to send messages that many people now receive via SMS. WhatsApp has plans to test this new service, including fraud alerts banks and updates airline about flight delays in the coming months.
But WhatsApp says it will not put ads in messages . He reiterated the encryption end to end, which means you do not have access to message content nor does it allow you to store metadata regularly on whom to contact.
“We want to explore the ways that you have to communicate with companies that care about, while at the same time give you an experience without third party ads or spam, “a spokesman said in a post on a blog.
This is the first time that WhatsApp which is operated independently of its parent company, shares user data. When Facebook acquired WhatsApp for 22 billion dollars, the fears of some were that the social network could change the Privacy Policy, collect data or start showing ads to users in the message flow.
the new privacy policy allows the primary application for Facebook using the phone number that the user gives WhatsApp to allow marketers to target ads. The number using WhatsApp will become part of an existing database for matching anonymously with customer lists of the companies and thus create an audience to show a specific marketing message.
Facebook can also use the number to suggest friends to add and track to see if the user is in the application of WhatsApp and Facebook on your phone.
“Although we will coordinate more with Facebook in the coming months, your encrypted messages will be kept private and no one else can read. WhatsApp can not do, not Facebook, or anyone else, “said the spokesman. “We will not publish or share your number of WhatsApp with others, including Facebook, and we will not sell, share or give away your phone number to advertisers.”
Jan Koum, founder of WhatsApp and CEO he said that privacy protection is a core value of WhatsApp, partly because of his personal experience growing up in the Soviet Union. Gave the idea of encryption end to end the company completed deployment to each user and each service in April, was “simple”. Or cybercriminals or oppressive regimes, even WhatsApp can see inside the message
While WhatsApp is just beginning to actively courting companies, many companies use the application to chat with customers, especially in emerging markets where the application dominates online communications.
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