Few companies are able to invest (or spend) 15,000 million euros in an application for mobile devices. Few, if any, would such financial transaction business. Facebook did. In 2014, when he decided to acquire WhatsApp. And because he had a clear objective from the beginning, made with data from millions of users, people with names, to enhance their advertising strategy and meet even more
And before it true. goldmine: personal information from numerous people who innocently freely surrender their digital life to the highest bidder. And, all to improve service, says the American company. “Improving”, a euphemism for the future guaranteed as advertising business, which last quarter have helped him win a whopping 3,200 million euros. That’s nothing.
The internet giants, often, if not always, come to a narrative and a vague legal style for the presentation of the conditions of use of their services, many platforms that they are part of daily life for many people. After four years of silence we are before the first update of WhatsApp in this regard, caused precisely this merger with Facebook. “The problem and sque there is a major defect base and at home, which is how conscious you the transfer of your data,” says this newspaper Sergio Carrasco, specializing in technology law Phase Consulting attorney.
European data protection narrative recalls this expert- is trying to reinforce the idea of ”express consent” for such cases where protocols using these services effectively and as taken for granted are changed almost nobody usually read thoroughly. WhatsApp strategy (and therefore Facebook) has been to submit a form whose box is checked by default, something illegal according to experts consulted, and also not in the first layer to give this authorization. It is in the small print, shades, where the business is located. “The consent must be express and must not make default, that is prohibited.”
The fact is that the user has “no knowledge” of the scope of the data that is allowing. “One of the terms that are shared are own that identify your device, so that through the Internet the system can know where your device and create a better profile and the contacts to create a huge network of contacts enormous, “says this expert. The situation is even more, because, from now on, Facebook will have in their possession billion phone numbers from users WhatsApp and, in turn, to as many as the application has access to the agenda contact devices. “Legally it is not so easy to obtain these data, so hide the authorization, to award default,” he insists.
If it is true, accept the terms of use it is optional, since then, the user you can go to Settings / application Account and revoke access, but this operation will only be available during the first thirty days of receiving the form. One of the first criticisms about is the fear that Facebook, more and bigger giant, is that we now have the phone number. Even something trivial and banal, many users are concerned about the fact that you can share with your advertisers. “But this is not new. In the vast majority of cases, Facebook already has your mobile phone for more than a year ago. The novelty is that now Facebook will have some data on how and with whom to use your Whatsapp. Therefore, the change will influence more in the first than in the second “, considers Bruno Vázquez-Dodero, director of AulaCM, School of Communication and Digital Marketing.
In his view, the only novelty in the use of this application is that perhaps messaging can receive a private message about something of interest. “The company itself has a confusing example of a possible delay of a flight and how it would be interesting for all WhatsApp to inform us. And I say that this case is confusing because it is yet to see how Facebook will know that we had that flight. In any case, this really was already happening in some cases when we gave the mobile to the flight company phone, “he says.
” A Facebook is interested less intrusive and become more relevant and interesting to its users, “he adds, while considering that with these new products the company achieves two things: firstly, suggest better contacts to users according to their agenda WhatsApp and, secondly, show more interesting to users of Facebook ads. What will happen now then? “I think it should not affect much. A priori what will happen is that Facebook will recommend some friends and show publications of those with whom speak more for Whatsapp. You always have the option not to add those friends and hide posts from someone you do not want to see in Facebook “.
For the time being, and in order to reassure the less benevolent users with this type of movement own sector, the Spanish data Protection Agency has indicated that it will closely monitor the new terms of use of this popular application. “As is usually done when concerns about the impact on privacy and data protection of citizens arise, we are studying the changes introduced by the courier in their terms of use and privacy policy” ahead sources of national regulatory .
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