the presentation of The new console pushed his papers, although his success this year lies in the Pokémon Go.
even Though Pokémon Go was the star of Nintendo, awaits with interest the launch of your new console. Photo File: Reuters
shares of Nintendo have had a return of 50.31% in 2016. Of end, will have its best year since 2013, when the price of their papers is raised 54.47 percent.
While the shares of Nintendo have had an advance of 50% year on year, the Nikkei 225, the main stock index of Japan, has fallen 9.71 percent.
The Nikkei 225 has dropped from 19,033.71 units, registered in the last day of December, at 17,184.59 points, 21 October.
The Nintendo titles they came up on the day of Thursday, 3.34%, to 26,950 yen (approximately 8,424 weights), after you submit your new console Switch. Although a day later, on Friday, declined to 25,185 yen.
During the presentation Switch, Satoru Shibata, president of the company in Europe, announced that the console will be on sale in the market in march 2017.
The new console, in addition to connecting to a tv, will allow to dismantle the controls, so-called Joy-With, and may become a portable computer with a high definition display.
The presentation of Switch helped the shares of Nintendo, but Pokémon Go set the tone this year.
Melancholy millennial
the Pokémon is an animated series japanese that had its first chapter in 1997, when a good part of the generation Millennial were children.
Nine years later, on July 6, 2016 Niantic, Google, and Nintendo are shareholders, launched Pokémon Go, a game of augmented reality for Android and iPhone that allows you to catch different species of pokémones.
shares of Nintendo have a before and after of Pokémon Go. On July 8, a day after the launch of the application in the united States, the actions of Nintendo advanced 8% and 11 July managed to win 24.52% in a session.
The 8 of July until the 21st of October, the Nintendo titles have won 54.79%, going from 16,270 yen to 25,185 yen. In market value, the japanese company has earned 12,199 million dollars to reach 34,374 million.
Pokémon Go has achieved several records since its launch. Became the application to get 50 million downloads on Google Play; it hardly took a week to do this, according to TechCrunch, a site specializing in technology.
he Also was crowned as the game to a smartphone to achieve faster revenues by $ 500 million, was delayed 60 days.
Candy Crush took 200 days to reach $ 500 million; Clash of Clans did so after 400 days of its launch, according to data from App Annie, devoted to the analysis of mobile applications.
mario.calixto@eleconomista.mx
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