NEW YORK — If we were to describe to Microsoft in a single word, it is very likely that “creative” is not the first that comes in mind. But that is something that the giant of technology Redmond wants to change and today tried to give many new reasons.
During an event high for everything in this city, Microsoft presented its vision for a future focused on the creative process and working around hardware and software working together, not only to consume media as yesteryear, but to create and produce. And for this, Microsoft came armed with new 3D tools, equipment, and software for the augmented reality, a Surface much faster and competent, and a computer very beautiful and powerful — called Surface Studio — but that is also very expensive.
In the course of a presentation of little more than two hours, several Microsoft executives paraded by the podium to present different news, but all of them emphasized one thing: the importance of setting in motion the creative process.
The first was the announcement that Windows 10 Creators Update, an update of the operating system that promises to bring 3D to everyone, and that will be released in the spring of 2017.
“we Believe that we can empower the world in 3D with a new era of creativity, counting, ideas, in a new era of innovation across the screens and in the physical world, a new era of computing to allow everyone to get more,” said Megan Saunders, executive of Microsoft, during the presentation.
Also in order to make that creativity to take over our daily lives, Microsoft introduced Paint 3D, a new version of its popular Paint tool, which now allows you to import or scan 3D objects right from your phone or from Minecraft and make your own creations in 3D. A tool known as “Doodle Sketch”, for example, easily converts any 2D drawing creation in 3D. The artists can also make their creations come to life in real life and to bring them to a 3D printer, and Microsoft made clear that these creations can be of an artistic nature but also to business, something that was demonstrated briefly using a Powerpoint presentation.
there is No software without hardware
But there is software great without their respective hardware, so Microsoft also made important announcements in this regard, including a significant update To its tablet Surface Book (a year old) when submitting the Surface Book i7, that has the same exterior design as its predecessor, but includes substantial improvements, including an Intel i7 processor of the latest generation that make it much faster and a battery that promises up to 16 hours on a single charge.
as with Windows 10 Creators Update, this new tablet wants to help you fly your imagination, not only when you’re playing, but at the time of write, draw, plan… and create, for.
And if you create it is, today it became clear that Microsoft does not beat around the bush in its attempt to challenge Apple, as the most important announcement of today — and also the most anticipated — was the Surface Studio, a beast of a desktop computer with impressive specs and a price almost as high as their ambitions (from$ 2,999). Does your slogan? “Turn your desk into your studio” (turns your desktop into a study). Yes, again with the creative theme.
The launch of a new computer, especially one that tries to face up to the Apple iMac, it is significant for a company that for decades depended on other manufacturers to build PCs that run its Windows operating system. But now, and especially since I took the helm of Satya Nadella, Microsoft is far from being the company of old.
“I Am convinced that the next 10 years will be defined by the technology that gives free rein to the creation,” said Nadella on Wednesday to close the show, reversing a trend of several years because it had focused only on the consumer — not in the creation — of media, music and video. “We are a company that represents the artists”.
In whole, all products and updates presented today have an important mission: to maintain operating and relevant for the Windows ecosystem, one that is estimated to be running already at about 400 million devices around the world, according to the company.
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