Google happens to be in a few hours and just a search engine. Google as a company comes to an end to give the baton to Alphabet, as the technology giant announced last August after restructuring.
On Friday, the closing of the NYSE, the Google technology company officially becomes Alphabet to start trading under that name on Monday in the markets.
The new goal of the firm, based in Mountain View (California), is to improve management and market their products and R & D divisions under a new corporate name
Alphabet is the umbrella under which all business technology giant will be organized. Calico, Nest, Google, Google Ventures, Google X , Fiber and Capital.
The conglomerate includes Google and other six companies, including Calico , dedicated to research on longevity and signature smart home devices and Fiber Nest, the division that seeks to bring high speed internet to different parts of the US.
The search engine Internet-related businesses such as YouTube, Android or Google Chrome- continue calling, which, like other companies and projects, will be a subsidiary of Alphabet.
The new corporate umbrella also includes Google X, research division that develops ambitious projects as the self vehicle.
Also on the conglomerate Google Ventures, the venture capital arm of Google, and Google Capital, a division that invests in the final stages of financing emerging companies (start-ups).
The change, as the company said, has also forced out some restructuring of personnel.
Larry Page, until now counselor CEO of Google, is the new CEO of Alphabet.
The other founder, Sergey Brin, becomes the President of the matrix.
Eric Schmidt, who was Google chairman, CEO Alphabet, and Sundar Pichai, until now product manager for Internet business Google is the CEO of the new subsidiary.
“This will allow us to better manage scale, to manage independent businesses that are not related, “said Page in August when they announced the change
It is expected that from the fourth quarter of this year, Google provide different financial results for the core business of search. – including search engine ads, YouTube, Android and Chrome- browser and all other divisions Alphabet together.
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