The social network Facebook launched this Monday Messenger Lite, a version of the instant messaging service, Messenger, designed for emerging markets.
Messenger Lite uses less data and is designed to operate in areas where Internet connections are less fast.
Venezuela, Kenya, Tunisia, Malaysia and Sri Lanka are listed as the countries where Facebook seeks to “expand its international presence.” However, the company said that it will expand to other countries in the coming months.
The company has the focus on the developing markets because they are not as saturated as the western markets, especially North America and Europe.
users with phones with Android operating system will still be able to use the main features of Messenger, including the ability to send text messages, photos and links, but may not be able to record videos, make voice calls or make payments.
data: Facebook offers Free Basic, simplified version, in more than three dozen countries. Its function is to give people a connection to the Internet “reliable.”
In context
Messenger Lite joins Facebook Lite, a simplified version of Facebook for phones older, launched last year, 2015.
The strategy of Mark Zuckerberg with Messenger and Messenger Lite is to force users to stop sending you messages through your profile of Facebook and do it using the messaging service instant.
No comments:
Post a Comment