#Gamers
it Was the phenomenon of the past year. The people went out to the streets with their eyes fixed on their cell phones to catch a pokémon, or in search of some of the pokeparadas indicated on the map. Just 60 days of its launch, on July 6, 2016, the app had surpassed 500 million downloads, according to figures from Niantic, its developer. But today, six months after its premiere, the stage is another, and the initial fervor has disappeared.
this has been confirmed by a recent study developed by a group of academics from the University of Harvard and published in the medical journal BMJ. After surveying 1.182 users of the iPhone 6 between 18 and 35 years, found that people were bored of the game within six weeks. The research found that respondents toured 22,44% more steps during the first seven days, and that this percentage gradually decreased, until they disappear around six weeks of use. “It has been suggested the use of Pokémon Go to improve the public health through the promotion of physical activity. In our study, however, the results indicate that the effect on your health could be moderate”, concludes the work.
What happened with Pokémon Go is similar to what you are experiencing Nintendo with Super Mario Run, his second game for mobile devices. After a launch in which the app was downloaded 40 million times, quickly began to lose sheen among consumers.
Low stock
In his time, the fervor for the application shot to the contributions of Nintendo, which took months to lower on the Tokyo stock exchange. Almost two weeks after the debut of Pikachu in the mobile phones, the company’s stock grew in value by 93%, reaching its historical maximum on the 19th of July: 31 thousand 770 yen, about 274 .18$ .
From that date and coinciding with the loss of the interest of the users, the roles of Nintendo have fallen by 24.3%, reaching 24.050 yen (207 dollars).
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