Surface Book, Microsoft’s bid to compete with the Mac Book – Rumbo

Microsoft seems willing to fight with Apple for young audiences, a segment that has long stole the company founded by Steve Jobs. So after its hybrid tablet, now goes a step further by presenting its first laptop computer, the Surface Book .

And explicitly pointing to one of the crown jewels your competitor. Mac Book

The product was presented Monday at the headquarters of the Post Office in New York, along with other innovations that demonstrate the interest of Microsoft for forging Full range of products around its ubiquitous Windows operating system.

A new range confirms that the company software / i> founded Bill Gates has decided to bet strongly to Hardware .

Apple Microsoft wants to dispute to young consumers. Photo: BBC / Microsoft

During the ceremony, the head of Microsoft Panos Panay minced no subtleties: directly compared on the screen the merits of their products and their archicompetidor. The first thing he said is that your laptop Surface Book is twice as fast that rival Apple.

He said that as the Surface tablet was a “hybrid” between tablet and laptop, the Surface Book also “will reinvent categories.” But also it announced that will be released on October 26 in the US with starting price of $ 1.499 , which makes it slightly more expensive than the Mac Book. The product, however, seems to have been welcomed by the analysts.

“It very innovative, a device that will have a halo flagship product for Windows 10 and the PC market in general. Demonstrates that innovation in personal computers is not limited only to Apple, “summed Ben Wood, research director at consultancy CCS Insight.

Features

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Vice President of Microsoft, Panos Panay, directly comparing its products with those of Apple.

• The laptop has a 13.5 inch screen. Its resolution is 3000 x 2000 pixels.
• The screen is touch, can be detached from the keyboard and supports electronic pen tablet.
• The battery lasts 12 hours.
• The keyboard has illuminated keys.
• Your graphics card is the Nvidia GeForce.
• has a weight of 0.7 kg.
• The basic model will have incorporated the sixth-generation processors Intel Core i5 (the most expensive will have Core i7) together with 8-16 GB of RAM.
• Internal memory is the type SSD with options ranging from 128-512 GB

Other surprises: Hololens, Lumia and Surface Pro4

The day of presentation also served to introduce you to other Microsoft products. Among them, a curiosity. The Project X-Ray

It is a system to use virtual reality goggles Hololens. To convert any room into a stage for games using holograms that interact with real objects.

Similarly, the company announced the departure in October the fourth generation of its tablet Surface. It’s fine, incorporates its new touch screen technology and ergonomic keyboard cover, among other improvements. It is “an awesome upgrade,” says Wood, CSS Insight.

Glasses Hololens allow you to interact with holograms. Photo: BBC / Microsoft

And Microsoft also introduced phone Lumia 950 and XL 950 that they will go on sale in November. Among its features include a 20 megapixel camera and the ability to capture 4K video having 32 gigabytes of memory.

But the new smartphones they not aroused the same enthusiasm. Microsoft still has a “mountain to climb” to regain relevance in the smartphone market, says Wood.

“These new Lumia devices covering all the boxes in terms of specifications and features, but is unlikely to be sufficient “for customers to leave the iPhone or rivals with Android system, he said.