Monday, January 23, 2017

Attribute the failures of the Galaxy Note 7 to defects in batteries – Journal Page Seven

AFP / Seoul

Samsung, the largest phone manufacturer in the world, attributed yesterday to problems in the batteries the fault of the Galaxy Note 7, withdrawn from the market after several devices were burned, a scandal that lastró the image of the company and cost her millions in losses.

The internal investigation and another independent “concluded that the batteries were the cause of the incidents of Note 7," the company said in a statement. Samsung Electronics withdrew in early September, about 2.5 million pieces of Galaxy Note 7 ten markets when came the complaints that the lithium batteries exploding during recharge.

Then he had to extend the measure, and to suspend the production when they appeared new reports on the phones of replacement also fire. The apparatus that was designed to compete with Apple’s iPhone ended up costing Samsung billions of dollars in losses, in addition to damage to your brand image.

Samsung yesterday admitted that it was the company which specified the features that they had to fit the batteries. “We assume the responsibility for the failures to identify and verify problems originating in the design and manufacture of the batteries," said the brand in south korea.

“we Want to apologize sincerely for the inconvenience and worries that we have caused to our consumers," he told the press in Seoul, Koh Dong-Jin, director of the unit mobile. Samsung Electronics is the most important unit of conglomerate Samsung, the industry group’s most important South Korea, which has revenues representing almost a fifth of the country’s GDP.

When he began the scandal of the devices that exploded, the company called to review 2.5 million of equipment and blamed the fault to the batteries, which is manufactured by a vendor, which was believed that it was the subsidiary of Samsung SDI.

replacement phones were equipped with a battery manufactured by the chinese firm ATL, which also experienced failures and several were burned, forcing the company to permanently withdraw the product and to suspend its manufacturing.

Dismiss legal actions

Since then, the company tries to recover its reputation, with a press campaign which has repeated its apology in the inserts published in american newspapers more important as The Wall Street Journal, The New York Times and The Washington Post.

In this market, the company had sold 1.9 million devices, and the scandal nearly reached the stratosphere, after the authorities airlines us banned address aircraft passengers carrying the Galaxy Note 7.

For the research, the company hired 700 experts and engineers, by comparing nearly 200 thousand phones, and more than 30,000 batteries. In the report published yesterday the company had not identified the manufacturer of the batteries. According to the independent firm Exponent, who participated in the investigation, a battery, identified as Battery A, presented a design problem that put pressure on the right edge of the same.

In the meantime, the Battery B had a defect of welds, internal, stated Kevin White, the leading expert of Exponent. Koh rejected the possibility of suing the manufacturers. “In any piece that we use, the final responsibility falls on us for failing to verify their safety and quality," he said. “At this point, I don’t think that is right to follow legal actions", he added.

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