Tuesday, January 17, 2017

UberEats is already in Madrid – Hypertext

job offers for positions of responsibility in UberEats, in addition to the usual dispatchers involved, were published from practically summer of 2016. And in October, several rumors have suggested that the arrival would be imminent. Finally, the service of electric cars UberONE formed by more than twenty Tesla was ahead of the of food delivery at home for a few days, but already we can say that Uber debuts in 2017 with its version food UberEats. The capital joins more than 50 cities that are part of the company.

The operations of UberEats in Madrid, will be limited to the perimeter of the M-30

The third stake of the company for the capital that is released with nearly 200 restaurants associated with the implementation and an indefinite number of dispatchers -no application for distribution has been good enough to publish this data-. What we do know is that these are shifted in the saddle, or bike, depending on the tastes of the own dealer, and that there is not only the self-employed, has also been given the possibility to delivery companies to be associated with the service.

No minimum order requirement you will have a cost of 2.5 euros (free on the first days because of the launch) and will have a schedule operating from 12 noon to 12 midnight; all depending on the availability of the premises that are between our preferences. Tastes food that the app will learn based on our orders, and from which we will provide related suggestions. Goodbye to the purposes of diet, 2017.

The new users only have to download the application and be able to use your registration data of UberX.

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In the limits of the M-30

After the catharsis of 2015, in which Uber was banned in Spain, Barcelona chose to promote the sharing of food as a alternative for of their partners. Finally, with the beginning of 2016, the company ceased its activity in Barcelona. Despite early whispers had it that UberEats also landed in the City of Barcelona from the company assure us that there is no intention, in time, begin to operate there.

And not all the locals are in for a treat. UberEats, at least in its initial phase, you will only have operations in areas that are within the M-30. The drama for those who live outside of this limit yet continues. Although the forecast is to increase the range in the coming months.

For those who reside within the areas lucky, the deals will have a limit of 30 minutes estimated time. That is to say, unlike what happens with Just Eat, which works with postal codes, UberEats operates through areas. If the customer wants to extend the time of delivery by choosing a restaurant that is much further away, it is your choice. Past them.

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Divine competition

UberEats come to Madrid at a time when the competition to fight for a niche in a highly saturated market. JustEat control almost the total of the operations by a pure comparative advantage after having purchased The Fridge Red almost a year ago.

After the demise of Take Eat Easy in the summer of 2016, the fight to keep most of the users residual is between Deliveroo and Glovo. The loyalty and the increased supply of restaurants, without forgetting about the price for delivery, are the determinants that will end up decanting the balance between one or the other.

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