abraham.ramírez@eluniversal.com.mx
Apple announced yesterday that the April 24 this year will be the date that can be purchased its first smart watch: the Apple Watch . With this device the company enters the market for wearable technology (wearables) whose value will be 7000 $ 140 million in 2015, according to the firm Statista.
According to numbers The Financial Times is expected that 13 million units this smartwatch sold in its first year and 14 million in the second giving you extra 12 billion dollars in profits Apple, in the two years. Meanwhile, Gene Munster and Angelo Zino , market analysts the firms Piper Jaffray and S & P Capital IQ respectively, agreed that the turnover due to high Prices clock will be around 10 million computers.
And the cost of Apple Watch started in its version called Sport, with size of 38 mm, at $ 349, ie approximately 6000 800 pesos. There is also a stainless steel version starts at $ 549 or 8000 500 pesos (depending on extensible) and can reach $ 10,000 or 155,000 pesos in Edition option is 18 karat gold.
The most popular model smartwatch today, the Pebble smart watch, has sold over one million units in two years (although it costs about 3000 pesos, below basic Apple model number) and other watches that use Android from companies like Samsung, Motorola and LG OS traded 700 thousand units in 2014.
Daniel Morgan , CEO of Synovus Trust Company in Atlanta said: “There is a niche market for this type of technology among people who love Apple brand. But I do not know if it will be a powerful product that everyone is looking for. ”
Among the new that unveiled Tim Cook , CEO of Apple, stresses that the smartwatch take up to 18 hours of battery life, the ability to send and receive calls and even can connect two clocks to make drawings and send .
Other than those already known features of the device include the ability to check social networks, including Instagram, thanks to a new application will serve as the key quarter of an international hotel chain. “The Apple Watch, besides being a beautiful object, is the most advanced piece we created,” said Cook.
Apple shares rose 0.43% after the announcement of the new device was made.
The team will go on presale from April 10 and according to representatives of Apple, he hit several countries on 24 April, although it remains unclear if Mexico is one of them.
A golden Mac. As Apple ever released a phone and a tablet of gold, now does with their laptops. The new MacBook , who lost the suffix Air or Pro, include this key, but also stand out because now weigh just 900 grams and are 13.1 millimeters thick making them lighter and thinner in history of the Cupertino company.
Unlike other models, the laptop will have only one version of 12-inch Retina display with 2304 x 1440 pixels. They work with an Intel Core M processor that can reach 2.3 GHz speed and a battery that provides up to 9 hours of battery life.
Apple will try that this device improves its position in the global PC market where he finished in fifth place in 2014.
According to analyst firm IDC, Macs occupy 6.4% of the global market, behind Lenovo (19.2%), HP (18.4%), Dell (13.3%) and Acer (8.4%).
The new MacBook will be available on April 10, starting at a price of $ 299 thousand which varies based on the configuration that includes.
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