Sunday, March 20, 2016

Apple is preparing to launch new products – El Colombiano

The technology company Apple event last Monday at its headquarters in Cupertino (USA) where is expected to launch a new iPhone, an updated iPad tablet and components for watch Apple watch.

The launch of new products comes just one day before the Cupertino giant will see the faces with the Federal Bureau of Investigation (FBI) at a hearing in a court in California, where both parties will defend their positions in the dispute over access to a phone iPhone.

The FBI requires help to unlock Apple’s iPhone one of the authors of the shooting last December in the Californian city of San Bernardino (USA), where they died 14 people, a demand to which the technology company refuses.

the big question is whether the CEO of Apple, Tim Cook, will address the controversy during the presentation tomorrow.

Cook bets predict mention the matter but without making central theme and that take the opportunity to insist that privacy is a key differentiating factor of the iPhone.

Beyond that, the information that has been leaked to the media indicates that Apple will introduce a new phone with four-inch screen, smaller than the latest generation of iPhones: the iPhone 6, with screens of 4.7 and 5.5 inches.

the new phone could carry the name iPhone SE and visually resemble the iPhone 5 launched in 2012 but the guts and power redoubled iPhone 6 and the same colors (gold, silver, gray and pink), according to information that has transpired.

Apple recorded a quarter of record profits in corporate history US following the launch of phones with larger screens in 2014 but now faces a slowdown in sales, which could fall for the first time this year since the debut of the iPhone in 2007.

Apple announced January that iPhone sales, which account for about two thirds of their income, advanced at the slowest pace in its history during the last quarter of 2015, with sales of 74.77 million units.

according to market research firm Kantar Worldpanel, more than half of iPhone handsets in the US have more than two years and a smaller and cheaper device could encourage users to replace their devices with the new Model 5 SE, whose price is expected to range between 350 and 450 dollars.

Analysts also expect the Cupertino giant present an updated version of its iPad Air 2, version similar to the iPad Pro and equipped with Apple Pencil features, the electronic device Pro tablet that replaces the finger on tasks that require greater precision.

sales of iPad tablets have fallen consistently over the past two years, with a contraction of 25% to 16,1 million units in the last quarter of last year despite the launch of new and more sophisticated model Pro.

analysts also anticipate new accessories for the watch smart watches Apple watch recently criticized by co-founder Apple, Steve Wozniak.

Wozniak, who participated this week in a virtual chat with users of the social network Reddit, said he was “a little concerned” about the commitment of Apple with its smart watch.

“we have it entered a jewelry market in which one clock 500 to $ 1,100 depending on how important it is believed as a person and the only difference between these clocks are buying is the bracelet,” he said Wozniak.

“This is not the original Apple nor the company that really changed the world a lot,” said the entrepreneur, who said that, beyond the Apple Watch, is satisfied with the management of the current advisor delegate, Tim Cook.

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