Wednesday, March 23, 2016

Grove, a pioneer of chip, PC and pillar of Silicon Valley – Milenio.com

Andy Grove, who died Monday at age 79, was not one of the most famous names in the technology industry. But the chemical engineer who transformed Intel from a brilliant scientific project in the first industrial giant of the era of personal computing assured long been worshiped in the tradition of Silicon Valley.

Grove, who he joined Intel in 1968, rose to become executive director at the peak of the power of personal computing industry, from 1987 to 1998, and served as president until 2004. he well as many others to shape the world computers that emerged during the past half century and in the process to define the corporate culture that has much influence on the thinking of modern management.

Their idiosyncrasies, insecurities and personal passions were mixed in a powerful potion. They include an iconic indifference to the normal conventions of business with a determination to win at all costs, a relentless addiction to corporate reinvention preventive and merits of moving fast; a taste for boldly bet all, and an eye for the type of industry dominance that the new digital technology made it possible.

“Many of the characters in the Valle worked for him, many of the (VCs) worked for him, “says David Yoffie, a director of Intel in the late 1980s and professor at the Harvard Business School. “In a way, his career was the story of Silicon Valley”.

Grove was the odd classic that ran into the computing world that emerged in the 1960s was born on September 2, 1936 as András Gróf in Hungary. Jewish labor battalions recruited his father during World War II, while he and his mother roamed Hungary to avoid being arrested and the fate that had many Hungarian Jews rounded up and sent to Auschwitz.

it was after the Soviet Union brutally suppressed the Hungarian uprising of 1956 Grove fled the country, escaped and entered on foot from Austria and later to his new life in America. He never returned. Instead, to reach Silicon Valley at the beginning of the 1960s, he entered fully into the future that he helped invent.

Grove was one of the great communicators business, despite his heavy accent that stayed with him and hearing limitations was very young. He also translated their thinking in some of the books most influential administration of the late 20th century One – Only the paranoid survive – it became a mantra not only for Grove, but for the entire Silicon Valley where the threat posed by the emergence of a new startup fathered a permanent anxiety

As he wrote on the front lines. “the more success you have, the more people want a piece of your business, and then another piece, and then another until there is nothing left. ” Many managers may feel this truth. Few have the guts to do something about it.

The paranoia is not just to show off. “In many, many meetings with Andy felt while searching the worst result, and what could go wrong,” says Yoffie.

It was this refusal to rest on its laurels -and the ability to see how different parts of the business would fall into its place which allowed him to Grove take preventive actions necessary to put Intel at the top of the industry, he says.

Perhaps most significant was the determination Grove to make Intel was the only source of new microprocessors for PC, instead of just being one of several suppliers, a move that gave the company unassailable economies of scale and helped him consolidate his leadership. IBM, at that time the largest customer and the creator of the PC, was measured against. But Grove was firm and the rapid emergence of a new industry, led by Compaq Computer, offered a ready market. IBM’s power in the world of computing and Intel snapped together with Microsoft- became one of the dominant monopolies technology industry.

Grove showed a similar determination when, with the siege of competition from Japan, decided to abandon the market for memory chips, the original operation of the company, to bet all the microprocessors.

While managed properly take major strategic decisions, also Grove was known for his relentless attention to detail and a style of ruthless and demanding administration. The founders of Intel, Gordon Moore and Robert Noyce, was hired as an employee, and it was his ability to get things what became invaluable to be made.

After completing his graduate of the University of California , Berkeley, was employed as a research scientist Fairchild Semiconductor, the original chip maker Silicon Valley. But there came the time as the genius of operation, making the handicraft industry manufacturing chips in one of the sectors demanding high technology.

As Steve Jobs at Apple, the fury of Grove He became famous, and the treatment of his subordinates could be ruthless. But the temperament never undermined his thrust. “He had talent to push people more than they had been pressed before, and to get people to want to please him,” says Yoffie. “It was a very hard to please man.”

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Years worked Andy Grove at Intel, which became a employee in 1968 and served as director until 2004; He came to the US in 1957 after fleeing Hungary

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Books published Andy Grove solo and two co-authored with Robert Burgelman; highlights Only the paranoid survive

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