New iPhone SE: the screen is small and the heart, giant – La Gaceta Tucumán

Apple launched a 4-inch phone and an iPad 9.7, more traditional enterprise sizes.

Apple introduced yesterday two new products: a model of iPhone smaller than the iPhone 6 but virtually the same technology and new computerized watch that will go on sale for more accessible prices than the previous version, appropriated Reuters.

The new iPhone looks the same as an iPhone 5, but operates with several technological tools already incorporated in the 6-series phones from Apple. It has a fast processor, a 12 megapixel camera and an NFC chip, among others, mobile payment systems like Apple Pay.

This is the first time the high-tech Apple will be sold at comparatively low prices. The new SE will be available in the US from $ 399 and 489 euros in Europe.

However, the SE does not present all the same features as the iPhone 6. For example, will not have the “touch 3D” which is a kind of right mouse click, because it teaches additional content to hold down the display.
The latest figures indicated a decline in sales of mobile and Apple is expected to throw the first current quarter fall since the mobile was launched in 2007. With the new model, company wants to gain ground out to their competitors.

It was the only product introduced yesterday which marks this trend: the new model of computer clock can be purchased in the US from $ 299, ie $ 50 below the price at which it was marketed until now. Thus, Apple is about to products of other manufacturers, having launched the watch market in April last year. So far the company remained outside the segment of cheaper smartphones. While many market analysts urged the company for years to participate launching products for this sector, Apple was firm in its strategy, which assured multimillion profits.

This Monday also unveiled a new version of the iPad, which will have a standard format but the same technology as the iPad Pro. The cheapest version of the iPad Pro, a 9.7-inch screen and 32 GB of storage, will be considerably more expensive than the iPad Air 2: from 689 euros in Europe and $ 599 in the United States. IPad sales are weak for about two years.

The manager responsible for the area of ​​Environment, Lisa Jackson , also gave a demonstration in which Liam robot, developed by Apple, disarms iPhones discarded to be recycled, and he noted that 93% of Apple’s representations worldwide renewable energy feed.

Since Apple carries a strong debate with federal authorities in the United States, which require the manufacturer collaborate to decrypt the phone of a terrorist attacker, the first part of the presentation yesterday was devoted to issues related to that dispute. “We must decide as a nation, how much power should have a government on our data and our privacy,” said the CEO of the company, Tim Cook. “I did not expect to be in this position, in such an unusual situation with our own government, but we firmly believe that we should be a responsibility to help protect our data and our privacy,” said the manager.

The FBI asks Apple to develop a software to remove erase the contents of a phone when introduced ten times a false password, so you can try many combinations until you find the right on the phone that belonged the attacker of San Bernardino, where 14 people died on Dec. 2.