Twitter turns 10 and is between the sword and the wall: what will be the social network? – La Voz del Interior

still occupies a “central place” in the scene information online, but Twitter reaches its tenth birthday pressed by a shareholder discontent, a business that fails to explode and the challenge of defining in this 2016 its background and way: betray its essence after growth

on March 21, 2006, Jack Dorsey gave life to the network of “microblogging” by publishing his first tweet

Today, 320 million people tweeting every month: Twitter is undoubtedly the ideal choice for addicts informative frenzy, the massive and repeated data consumption network, but has been unable to attract less demanding users , which are lost in the platform.

“We are aware that there are still people who Twitter it is complicated. (…) Our mission is to get it easier for new while we take care of our dedicated users, “he told Efe the vice president of sales company in Europe, Bruce Daisley.

the difficulty of Twitter to grow its number of active users is one of the main problems in the last quarter of 2015 did not increase base tweeters. Has he peaked?

“That is the question that should be on the table. The current logic of Twitter, which is following intensive users, is closely linked to real time, order chronological, to 140 characters. can they come up trocar that in order to conquer a plausible and nothing certain scene of another mass of users? “relexiona responsible for digital strategy of Weblogs SL, Antonio Ortiz.

“it is a debate that is from the beginning: if your business model is valuable for people who are not ‘addicted’ to information that is where the Gordian knot is.” continues

. the real-time information directly are the essence of this network since its birth, a feature that has attracted those “superconsumidores” but also the media and personalities from politics, sports, science or culture .

“Twitter is the fastest way to connect live with what interests you,” argues Daisley. . “We are at a time to remind us what is good Twitter and trying to enhance those virtues with simplicity”

For Ortiz, the platform “has a value that has not yet gotten him snatch: it is that central to the information that comes influential people in informational terms-from Barack Obama to Lady GaGa-. the pulse and the value of Twitter to drive and collect the public agenda not have other “.

Although want to have it and are moving to achieve, Facebook, Instagram or Snapchat are some of them.

“Twitter pales much” when compared with the rate of use, the number of users and advertising proposals Facebook, says the technologist, “and it is presupposed that will suffer more with the emergence of new social platforms.”

So dark see some future who have ventured to predict his death. “People love drama. The service has very good health. (…) We are at a time of evolution and growth,” argues VP Twitter.

“There is a rod that he puts these companies. or explode and are the dominant tool and do not stop never grow or worthless There is a very polarized view, some very extremist narratives of triumphs and failures, “thinks Ortiz

Stresses that the more alarmist view is exaggerated because “not less” to have that million dollar audience, but recognizes that Twitter will have to enter “changes very relevant product” if not fix its commercial section.

Low his view, it is not unreasonable to think of a possible acquisition: “with the current momentum, the output for Twitter would be a sale otherwise”

Google, limping in social business would be. the suitor best positioned: “somewhere table Mountain View sure there are some google doc with numbers on this,”

investors have continued to show their discontent with the future of the company. Twitter came to bag in 2013 and its share price, which reached as high as $ 70, are around today $ 17.

the explicit shareholder pressure forced the return of founder Jack Dorsey, who has to deal with an income little sound (in 2015 it lost 520 million dollars), difficulty grow in users, shy advertising success and tackling bullying behaviors.

“the impact of Jack is still tremendous. We are helping to understand our challenges, “said Daisley.” Jack has come to take strong decisions, “concludes Ortiz

2016 will be key.” We just embark on the most exciting year for product development, “promises Daisley.

And the future of Twitter we will learn … by Twitter.