Those responsible for the social network to share photos explained that change the way the content is presented to users.
Instead of publishing the images in chronological order, as has been the case since Instagram was born in 2010, now an algorithm is responsible for positioning the publications as “what matters most” to each of its 400 million users.
the change, which will take place in the coming months, announced the social network on his blog, has not been welcomed by many users, who claim the “control” of their profile and what they want to see.
within the Instagram itself and have risen almost 4,500 publications with photos of the logo with black background under #RIPInstagram label (RIP is the equivalent of “Rest in Peace” in English) as a sign of protest.
And there were those who decided to formalize their complaint creating a petition on Change.org website that already has more than 66,000 signatures demanding that the chronological order is maintained in the appearance of the photos.
But why Instagram decided to make these adjustments
Dad Facebook
Instagram seems to be following in the footsteps of his master, Facebook, the social network with more users in the world, which in 2009 changed the chronological appearance of publications by one that was of “relevance” to the profile of each user.
the founder and president of Instagram, Kevin Systrom, sold the company to Facebook in 2012 for US $ 1,000 million.
the reason for the change in Instagram continues motivations similar to Facebook.
According to the company, they want to ensure that users photos and videos they would most like to see or publications of the people most interact is not lost.
“you’d be surprised to know that people lose 70% of the content. This means that you do not see most of the publications that matter most,” explained those responsible for Instagram.
“I I never miss a publication of Instagram. never. If I do not go into the application in eight hours, step 20 minutes catching up frantically “
said Katie Drummond in the specialized blog Gizmodo technology. Drummond declared as an “obsessive user of Instagram that demands a chronological order publications”.
And in his crusade will accompany more than 60,000 users through the Change.org website, aim to reverse the measure of the company.
“should not we have the ability to decide and control what we see?” demands the request.
Quiet
the company will now have to overcome complaints from users with expertise to not stop their sustained growth.
the management of Instagram promised its users in the announcement that “take into account their comments throughout the process. “
However, a similar experience happened to Twitter and the company finally had to yield to a massive number of complaints even became trend in the social network itself under the label #RIPTwitter “.
Before the announcement of this change, Instagram was expected to record a sale of advertisements valued at US $ 1,480 billion worldwide this year, according to research firm eMarketer.
This figure positions it as one of the most attractive applications for brands. publicizes
the company will now have to overcome complaints from users with expertise to not stop their sustained growth.
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