Apple shrinks: Launches IPhone smaller and lower the price of its smart watch – Financial Journal

Veronica Moreno

Mixed feelings produced the presentation that Apple held yesterday.

On the one hand, there was disappointment that it did not present a new product or rather, not met a new device that dazzled as he did at the time the first IPhone or IPad first. In fact, some American media said that Apple “lost magic” and it was now only “a technology company more”.

But on the other hand, the company introduced the new iPhone that sacamdo ended positive comments. Apple decided to create a new small, low cost version of its smartphone looking at the data. Last year sold 230 million iPhones, 30 million of that amount had a four-inch screen

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Indeed, the trend says that every time we want larger screens, but there is still a public who prefer smaller phones and the firm wants to play in that niche. Especially considering that are Chinese and Indian consumers who buy more such devices. The two largest markets in the world.

Thus the iPhone becomes a smartphone “input” repeating design 5S and is available in colors 6S and 6S Plus . But the similarities with the latter two go further and, because of that, this phone “middle range” becomes a very powerful device.

The iPhone has good ammunition to exit to compete: a A9 processor, coprocessor motion M9, 12 megapixel camera and better support for WiFi and LTE networks. Also they included the latest generation of fingerprint sensors TouchID, NFC payments with Apple Pay and supports Live Photos, for example. And the price: part at US $ 399 for the 16GB model in the United States where he will be on sale next week. For the rest of the world will begin distribution within two months.

The iPhone comes with the new version of the iOS operating system, iOS 9.3, which is also available from yesterday for all users iphone and IPad. Among the new features is the “night mode” that adjusts the color temperature of the screen to ambient light, making it warmer at night, also has functions for connecting the device to the car and special functions to use the IPad . in the classroom

iPad

on the other hand, the new 9.7-inch iPad Pro features A9X processor – iPad the same as the original pro presented in September past. In addition to the screen, the other feature that unlike the previous model is its camera features a 12 megapixel sensor. The new 9.7-inch iPad Pro is compatible with the Apple Pencil and its price will start at US $ 679 for the 32GB model and be on the market.

Apple Watch

smart watch was also news center. The company decided to lower its base price, which will now depart at US $ 299, ie, US $ 100 less than the original basic model. They also presented new belts made of nylon. According to Tim Cook, Apple Watch is the best selling and want to deepen this market through a less expensive version smarwatch

.