Apple will release a smaller iPhone, cheaper and with less ambitions – Economíahoy.mx

Bloomberg – 12:42 – 18/03/2016

• Sales declinaros between April and September and the signing of the apple hopes to encourage your customers to buy another terminal and accelerate the turnover rate

Since Apple launched its first iPhone in 2007, dimensions of mobile phones have increased. The Chief Executive Officer Tim Cook, will break on Monday that trend when they present a smaller iPhone in an attempt to get those who have remained on the sidelines to buy a new smart phone.

The ambitions regarding the new phone could be in tune with their minimum dimensions. Unlike previous new versions of the device, the iPhone 10 centimeters (4 inches) will not be full of technological innovations designed to make Apple enthusiasts row in the street to buy it on launch day. Aims to continue using the 5S or 5C, models that have more than two years and are the last with more compact display.

“replace 5S” said Chris Caso, an analyst at Susquehanna International Group , headquartered in New York and recommends Apple shares. “The 5S is already something old and your operating system does not work as well for much longer.”

The company will launch the new phone two months after saying it was likely that quarterly sales will decline for the first time in more than 10 years, underscoring fears that the growth of the iPhone has reached its limit. While UBS analysts from RBC Capital Markets Group to forecast deliveries iPhone SE? The name the new model- estimated will be about 15 million annually, their smaller size and lower price could encourage customers switching device at a time of year when sales usually slow. Apple sold more than 231 million iPhones in 2015 and sales declined between April and September, as has happened in previous years.

the company launches the new smaller iPhone at a time when customers keep their phones for longer. wireless telephone companies like AT & T and Verizon Wireless will no longer subsidize new purchases of iPhones, leading customers to wonder whether improvements justify spending on new models. The slowdown replacement cycle is something that Apple has already experimented with the iPad, whose sales have declined for several quarters.

Although the event focuses on new products, followers of Apple could pay more attention to everything that Cook says about the company legal confrontation with the US government regarding the provision that helps the FBI to release the iPhone a terrorist. After more than a month of discussion? In court filings, congressional hearings and national-television, the two sides presented their positions on Tuesday before a judge in Riverside, California. Cook could use on Monday appeared in the company’s headquarters in Cupertino, California, to reiterate the argument Apple to create software to degrade phone security inevitably jeopardize the privacy of hundreds of millions of users.

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