Apple unveiled Monday the latest model of its popular phone iPhone has been called iPhone SE, a device whose main novelty is its price, $ 399, which can be reduced even to zero for the buyer to sign two-year contract with telecommunications companies Sprint and Verizon.
The phone offers existing features in the iPhone 6s model that Apple introduced last year, but packaged in a design 4-inch screen, which had the iPhone 5.
The Cupertino company and reuses their resources to offer a similar product what it is already on the market in order to attract new customers to its digital ecosystem thanks to an aggressive pricing policy. The estrategida iPhone reminds you already used Apple when it launched the iPhone 5c in 2013. Then the company lamanzana bite recycled technology iPhone 5 (2012) and changed the metal design for a colorful plastic, allowing launch devices for $ 99 with a two-year contract.
With the iPhone 16GB, Apple goes a step further and launches its new cheaper phone to cost $ 399 or zero with two-year contract ($ 499 in the version of 64 GB) . The device has the dimensions and weight of the iPhone 5, but the same procesdor (A9) and camera frontal photos (12 megapixel and video recording 4K) that the iPhone 6s, which itself exceeds the SE in your camera to “selifies”. The new phone can take pictures of 1.2 megapixels compared with 5 megapixel iPhone 6s.
The device itself incorporates the “multi-touch” system and the “Touch ID” technology that allows you to use your fingerprint to activate the phone and replacing the password.
The iPhone goes on sale in the US on March 31 and is expected to be available in a hundred countries in May, but have not released specific dates for Latin America.
Apple unveiled the iPhone at an event held at its headquarters in Cupertino, in northern California, where he also presented a version of 9.7 inches from your tablet iPad Pro, which launched in 2015 as an alternative to traditional computers . The original iPad Pro was 12.7 inches, while the new one, which will cost $ 599, features the standard size iPad.
The company also announced a rebate of $ 50 of their watches Apple Watch (from 349 to 299 dollars), but gave no data on sales of these devices you watch.
Apple vs. FBI
The presentation session produtos began with u n message from CEO of Apple, Tim Cook on judicial fight that keeps your company with the FBI regarding access to iPhone terrorist Syed Rizwan Farook, coauthor of San Bernardino attacks last December left 14 dead and more than twenty wounded.
Apple insisted that will face federal authorities to “protect the privacy of users.” The FBI wants Apple create a software to unlock the iPhone Farook without knowing the password in order to investigate its contents. Apple believes that technology exists that could fall into the wrong hands.
On Tuesday, the company and the authorities must take their legal arguments to a court in Riverside, in Southern California, before judge Sheri Pym, who ordered Apple to fulfill a request by the FBI.
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