A couple of weeks, executives Instagram confirmed that they will begin testing a change in the way of displaying the images in the social network: instead of being displayed in chronological order, as has happened since its premiere in 2010, order is determined by an algorithm.
The idea is to show the user the photos, according to the system are those that would interest it most, based on the interactions he has had before the user who publishes content. The problem is that the public is not reacting well to change. Instagram has not clarified how many users already have this new system.
In a report by The New York Times which announced the changes, Kevin Systrom, creator of the app, said the change would be tested with small groups of users ( “percentage of users of a single digit”) before a worldwide release, but yesterday there was a massive reaction to the change.
Users worldwide, including public figures and artists began to post pictures where they invite their followers to activate notifications publication.
This aims that every time they publish a content, the user receives an alert and can see well ahead of the potential change would generate based on the algorithm order. The situation reached the point that Instagram had to comment on the situation, through a message posted on the Twitter profile of the company.
“We are listening and we assure you that nothing is changing with your feed right now. We promise alert when changes are widely released,” the message. The modification of Instagram responds to a desire to create more connection between users and content they receive.
According to the social network, 70% of the photos posted there are not seen, so the goal is, according Systrom, “ensure that 30% that it’s the best 30% possible “. Although the change may turn off users, it is certainly a trend in the industry.
Facebook -a company owns Instagram- years applied an algorithm to highlight content (although given the option to sort the posts in the news feed based on the most recent) and Twitter did the same a few weeks ago.
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