Facebook has acquired a new tool in its growing rivalry with Snapchat.
The biggest social network in the world announced the purchase of Masquerade, a startup founded last year applying funny and cartoonish images on the faces of people when recording video.
the purchase is added to the list of creative tools Facebook, and includes stickers, texts on photos and scribbles fingers.
A spokeswoman for Facebook said Masquerade had “a video imaging technology for first class”, adding that Facebook would continue to improve your video experience.
Masquerade effects are similar to rival Facebook, Snapchat of which have become so successful that Snapchat began charging for using some of them last year.
Last month, Snapchat launched a popular filter for change face as part of a larger tool called Lenses.
Facebook did not say how much paid for Masquerade.
Masquerade has been downloaded around 12.6 million times since it was released in December, according to SensorTower, an application that keeps track online metrics based in San Francisco.
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