The app Masquerade lets you apply fun filters on your pictures in real time. 
Facebook has become a new tool in its growing rivalry with Snapchat.
on Wednesday, the world’s largest social network announced the purchase of Masquerade, one startup founded last year that applies funny and cartoonish images, as Iron Man helmet or face gorilla on people’s faces when recording video. it has quickly become one of the most popular mobile applications, according to the rating service App Annie.
Facebook, based in Menlo Park, California, he said it plans to let Masquerade, also known as MSQRD, based in Belarus, is maintained as a separate app and free. The purchase is added to the list of creative tools Facebook, and includes stickers , texts on photos and scribbles fingers.
A spokesman for Facebook said that Masquerade was “a technology image to video first class, “adding that Facebook would continue to improve your video experience.
the effects of Masquerade are similar to rival Facebook, Snapchat of which have become so successful that Snapchat began charging for using some of them last year. Last month, Snapchat launched a popular filter for change face as part of a larger call Lenses tool.
The audience Snapchat is smaller than Facebook (Snapchat has 100 million daily users, compared with 1,000 million Facebook), but the influence of Snapchat grew last year due to the expansion of its partnerships with media companies, sports leagues and other live events distributors. In April 2015, Snapchat was the third most widely used application among young people 13 to 17 years, compared with Facebook, which was the first, according to a survey by the Pew Research Center.
Both Facebook and Snapchat they say they have more than 8,000 million video views per day. Facebook tried to buy Snapchat for US $ 3,000 million in 2013. Facebook did not say how much it paid for Masquerade.
Masquerade has been downloaded around 12.6 million times since it was released in December, according to SensorTower a application that keeps track of metric online based in San Francisco. Russia is where the app is most popular (22.4 percent), followed by the USA (15.5 percent).
The co-founders of Masquerade, Eugene Nevgen, Sergey Gonchar and Eugene Zatepyakin will join Facebook, while key team members Masquerade work from the offices of Facebook in London the companies said.
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